The trade organisation for Bordeaux wines has released the details of its sixth annual Bordeaux Wine Month, as it looks to highlight the region among…
The trade organisation for Bordeaux wines has released the details of its sixth annual Bordeaux Wine Month, as it looks to highlight the region among…
Bordeaux Wine Month will be back this September, as the promotion looks to encourage customers to “discover the breadth of wines” that Bordeaux has to offer. Last year, participating stores are said to have sold an average of 120 extra bottles of Bordeaux wine during the promotional period. Bordeaux Wine Month is free and participating retailers will receive £200 to support their in-store and online…
This week marks Bordeaux Day – two days of tastings hosted by the Bordeaux Wine Council (CIVB). The London session is on Wednesday 8 September at Camden House, while the Manchester session takes place on Thursday 9 September at Oglesby Atrium, Stoller Hall. The tasting features the 2021 Bordeaux Hot 50 – a range of wines priced between £6…
Bordeaux Wines UK will be promoting the region’s white wines to consumers with a pop-up bar in London next month. The Bordeaux White Wine Bar will be in Flat Iron Square near London Bridge from September 1-5. The promotion will feature a range of wines including Sauvignon-Sémillon blends, single varietal Sauvignon, crémants and sweet wines, available to try by the glass, in flights flight or…
Six new grape varieties have been approved in the Bordeaux region. The announcement, by the Institut National de l’Origine et de la Qualite (INAO), a division of France’s Ministry of Agriculture, represents the culmination of a decade of research by wine scientists and growers of Bordeaux to address the impact of climate change. The four red and two white approved varieties are well-adapted to alleviate…
Bordeaux Wines UK is launching a new festive campaign for independent retailers. Developed to help independent wine merchants boost their sales of Bordeaux wines in the run up to the festive season, The Bordeaux Case for Christmas provides “a great opportunity for participants to encourage new and existing customers to discover and enjoy the diversity and quality of modern…
Bordeaux Day now has a new date for 2020. The CIVB (Bordeaux Wine Council) has decided Bordeaux Day, which was originally scheduled for May, will now take place on November 4, at Camden House, London NW1 (from 11am to 7pm). Fiona Juby, UK marketing consultant for the CIVB, said: “The safety of our staff, guests and exhibitors is our number one priority. Given the current…
Bordeaux Wine Month is set to go ahead for the third year running. Bordeaux Wines UK is inviting the wine trade to highlight its wines and boost sales by taking part in Bordeaux Wine Month, which will run through the month of September. To get involved, independent retailers have to commit to running an eye-catching promotion, comprising of a minimum of three tastings of Bordeaux…
