Edrington’s single malt whisky brand The Macallan has lined up a partnership with luxury retailer Harrods, to create a James Bond-themed experience. The activation, which…
Edrington’s single malt whisky brand The Macallan has lined up a partnership with luxury retailer Harrods, to create a James Bond-themed experience. The activation, which…
Heineken has launched a James Bond-themed TV campaign starring Daniel Craig. The actor stars as 007 in the latest film in the series, Spectre, which will be released in the UK on October 26. The Heineken ad – the brand’s biggest global marketing platform of 2015 – will launch mobile-first via Facebook, before being shown on TV and cinema screens worldwide.
Innis & Gunn has raised £3 million through a mini-bond and is set to build a state-of-the-art brewery in south east Scotland. The brewer’s Beerbond, which closed on July 16, drew 1,113 investors who have put cash in for what is initially a four-year fixed term. Innis & Gunn is now in the final stages of negotiations for the new brewery’s site. Founder and chief…
Drinks industry members are invited to spend a night in Double O Heaven as The Benevolent’s Northern Ball pays homage to James Bond this November. The drinks trade charity will take over the Mere Resort in Knutsford, Cheshire, on November 21 and tickets are on sale now. Guests will enjoy a Champagne reception on arrival, followed by a four-course meal served with Penfold’s highly-acclaimed…
A French wine-based drink produced since 1872 has secured its first supermarket listing in the UK. Tesco will stock Maison Lillet’s Lillet Blanc in 35 upmarket stores from October 21. The listing coincides with the launch of new James Bond film Skyfall – Lillet is one of three ingredients used in the Martini Bond ordered in both the movie and the book, Casino Royale.
