Treasury Wine Estates (TWE) has invested a further £1 million in its Wolf Blass ‘Why settle when you can soar?’ campaign. Following the…
Treasury Wine Estates (TWE) has invested a further £1 million in its Wolf Blass ‘Why settle when you can soar?’ campaign. Following the…
Treasury Wine Estates has unveiled a new campaign for its Wolf Blass wine brand. “Here’s to the Chase” is a TV commercial, which will make its debut from March 16 to June 30, across Finecast Video on Demand (VOD) and Sky Adsmart TV broadcast platforms across the UK. The commercial will also be overlaid with a clickable and trackable Urchin tracking Module (UTM) link to…
Wolf Blass has signed a three-year global partnership deal with the International Cricket Council (ICC). The deal gives the Australian wine brand the title of Official Wine Partner of the ICC Cricket World Cup 2019 in England and Wales and ICC World T20 in Australia in 2020. For the UK market the brand is launching a promotion in July for UK retailers with a range…
The Six Nations begins this weekend and Treasury Wine Estates has launched a range of rugby-themed Wolf Blass labels to appeal to fans of the sport. England begin their defence of the famous trophy against Italy in Rome on Sunday, while Ireland – the team most likely to dethrone Eddie Jones’ men – get their campaign underway in Paris on Saturday. The Australians took a…
Wolf Blass has announced it plans to bring back its Limited Edition Rugby Label campaign in time for the key winter rugby season. Wolf Blass Rugby Limited Edition bottles will show 15 different labels, each one depicting a position in a rugby union team; these will be available to collect on bottles of Yellow Label Cabernet Sauvignon and Yellow Label Chardonnay. The labels were originally…
Australian wine brand Wolf Blass is teaming up with World Cup-winning rugby star Will Greenwood for a marketing campaign called Winning Line Up. Each week the Treasury Wine Estates-owned brand will encourage fans to vote for the greatest player to ever play in every position and then announce the ultimate all-time dream team. From August 10 to October 25 limited-edition, rugby-themed bottles of Wolf Blass…
Former England cricket captains Andrew Strauss and Michael Vaughan have signed up as brand ambassadors to front Wolf Blass’s Ashes broadcast partnership with Sky Sports. Strauss led the England team to a 2-1 victory over Australia in 2009, scoring a total of 474 runs – more than anybody else on either side of one of sport’s most celebrated rivalries – and then to another win…
