Tanqueray is expanding its portfolio with a series of innovations. First to join the brand’s portfolio this month is Tanqueray Blackcurrant Royale (41.3% ABV). In…
Tanqueray is expanding its portfolio with a series of innovations. First to join the brand’s portfolio this month is Tanqueray Blackcurrant Royale (41.3% ABV). In…
Merrydown has launched a 4% abv blackcurrant cider – the first in a planned range of “hedgerow”-flavoured ciders. SHS Drinks is rolling the cider out in 50cl bottles, rrp £2.19, and 8x50cl multipacks. Free sampling and POS kits including posters, shelf-barkers and wobblers and Merrydown-branded vinyl footprints which can be used to direct people to the cider fixture, will support the launch – along with…
Global Brands has brought Hooch Orange and Hooch Blackcurrant back to the market after a 10-year absence. The distributor signed a licensing agreement with Molson Coors last year to distribute Hooch and backed the relaunch of Hooch Lemon with a marketing campaign that saw the slogan “Look hoo’s back” appear at England football matches. Global Brands said its ex-factory data shows the Lemon variant is…
