A consumer desire for more alcohol-free drinks and bitter flavours has created a “perfect storm” for non-alcoholic aperitif brand Aecorn, according to managing director Claire…
A consumer desire for more alcohol-free drinks and bitter flavours has created a “perfect storm” for non-alcoholic aperitif brand Aecorn, according to managing director Claire…
Braxzz has added to its range of alcohol-free craft beers as consumer demand in this sector continues. The Rebel IPA and Orange IPA will join the company’s Porter and session IPA (released in April this year). The Rebel IPA is inspired by English IPA’s and is light in colour with a bitter note, while being dry on the aftertaste. The drink also has a malty…
Langham Brewery has released the first bottles of its South Downs Best Bitter to support work in the South Downs National Park. The independent craft micro-brewery, which is based within the National Park on the Cowdray Estate, near Petworth, became the first corporate partner of the South Downs National Trust last year. The brewer has pledged five pence from every bottle of Best Bitter sold…
Meantime Brewing has claimed a market first by launching the first beer to be based on a brewmaster’s DNA. Ciaran Giblin, Meantime’s brewmaster, has brewed a beer – Double Helix – dictated by his individual DNA taste preference. The recipe for the beer uses cutting-edge genetic profiling to map his propensity towards specific flavours. Giblin had his DNA tested in November 2016 and it was…
Stroud Brewery has re-released its peppercorn bitter, Teasel, as a limited seasonal ale and this time it appears in a bottle conditioned format. The 4.2% abv Teasel has also had its recipe slightly tweaked with an increasing quantity of peppercorn added, taking it from a best bitter to a specialty beer as a peppercorn bitter. The beer packs a “mighty punch” from the organic Motueka…
Heineken has launched a new racing-themed ad campaign for John Smith’s Extra Smooth. The campaign will run for a year from this month in northern regional press and radio stations, and will include brand ads and racing advertorials. Beer brand director Gayle Harrison said: “The new campaign will bring fresh impetus and grow brand saliency for John Smith’s, reaching more than 2 million of the…
Halewood International’s Crabbie’s alcoholic ginger beer has taken over title sponsorship of the Grand National and Grand National Festival at Aintree. The brand signed a three-year deal that will see the race run for a £1 million purse for the first time in 2014. Halewood said the team-up would give Crabbie’s a platform to reach some 9 million terrestrial TV viewers as well as millions…
