Bestway Wholesale has launched its World Cup campaign across all of its UK depots, offering promotions on items such as beer packs and soft drinks in an effort to boost sales among food and drinks retailers.  Following on from Bestway’s Platinum Jubilee and summer campaigns, Bestway has transformed its depots to mimic the World Cup stadium. The stadiums will feature 23 major supplier…

Bestway Retail is to roll out age estimation technology to more Bargain Booze stores, following a successful trial. The trial, in partnership with Innovative Technology, launched earlier this year at three Bestway Retail stores – Bargain Booze in Otley, Wine Rack in Roundhay and Tippl in Garforth. It is part of the government’s regulatory ‘sandbox’ scheme to test technologies that can fulfil…

Bestway has partnered with tech specialists Innovative Technology to trial an AI-based age verification initiative in the convenience channel. Three Bestway Retail stores – Bargain Booze in Otley, Wine Rack in Roundhay and Tippl in Garforth – will participate in the trial, which is part of the government’s regulatory ‘sandbox’ scheme to test technologies that can fulfil the requirement for age verification in the retail…

Wholesaler Bestway has announced a £250,000 Christmas campaign, called Your Home This Christmas. The campaign, across nationwide depots, has been designed to “create theatre, fun, and visual appeal” – and sees a Your Home at Christmas ‘house’. “Retailers can enjoy visiting the amazing Christmas house which spreads festive cheer and gives an immersive, impactful and emotional experience helped by Father Christmas’s sleigh and his reindeer…

Bestway is embarking on a recruitment drive to attract independent retailers to its brands portoflio. The move follows the acquisition of Costcutter by Bestway last December, which gave the wholesaler an expanded retail portfolio that includes Bargain Booze, Wine Rack, Tippl, Best-One, Costcutter, Mace, Supershop, Central Convenience, Select Convenience and Xtra Club.    Bestway retail director Mike Hollis said: “There is real opportunity for retailers…

Bestway Wholesale is trialling a new premium-led drinks concept, which is an enhanced version of its Wine Rack stores, offering premium drinks for take home, food to go, and the option to drink and eat in store. The first Tippl store has opened its doors in Garforth, Leeds, and the company said that in addition to alcohol it includes a strong food-to-go proposition alongside premium…