Beefeater is adding a violet-coloured gin as a third variant in its flavours range. Beefeater Blackberry is created by distilling the Beefeater London Dry Gin base and then adding natural blackberry flavours.  The newcomer taps into growth in purple gins, which is the third fastest growing flavoured gin in the UK, according to brand owner Pernod Ricard UK.  Louise…

Beefeater is bidding to capitalise on the soaring popularity of flavoured gin by launching a new Blood Orange variant. Gin remains the star performer in the UK drinks trade, with sales up 48% to £903 million in the past year (Nielsen). Within this popular category, flavoured gin is leading the charge after growing sales by 457% in the past year. It is now a £253…

Pernod Ricard has reported a “very strong” first half-year global results, although UK sales dropped due to a change in strategy across its wine portfolio. Pernod recorded an 11% growth in profits for the six months to December 31, 2018. Growth was driven by double-digit increases across its Asian markets, especially China and India, while the Americas also saw a 4% rise in sales. In…

Pernod Ricard has announced plans to launch a pink version of its Beefeater London Dry gin. Beefeater London Pink, which is flavoured with strawberries, is set to launch in the UK in April, before being rolled out to 12 markets across the summer. The drink, which will be priced at £20 for 70cl, is based on the classic Beefeater London Dry recipe with the addition…

Beefeater will launch an ultra-premium gin that will retail at £69 in prestige off-trade outlets. Beefeater Burrough’s Reserve marks the first addition to the brand’s core range since Beefeater 24 was launched in 2008. It uses founder James Burrough’s original recipe from the 1860s and uses his original copper. Adam Boita, marketing controller at Pernod Ricard UK, said: “We are looking to challenge gin lovers’…

Gin lovers will be able to see, touch and smell the botanicals used within the production process when Beefeater opens London’s first distillery visitor centre this year. The Pernod Ricard-owned brand is the only London Dry Gin to still be distilled in the heart of the capital, in Kennington. It believes it can therefore offer visitors to the capital “a unique opportunity to see a…

A giant animated laser projection revealed the first impression of the new Beefeater Gin bottle in London’s Covent Garden this week. Passers-by stopped and stared at the huge neon bottle of Beefeater’s #MyLondon Gin, which features 1,000 images of London to celebrate the drink’s links to the capital. The limited-edition goes on sale early 2013 and aims to “showcase to the world the capital’s exhilarating…