Pernod Ricard adds RTDs for Beefeater Gin

Pernod Ricard UK’s Beefeater Gin is extending into the RTD market with three new varieties. The new RTD 25cl canned drinks come in flavours of…

Pernod Ricard to launch Beefeater Peach & Raspberry in the UK

Beefeater is introducing a Peach & Raspberry variant in time for Spring. The new flavour, which will launch exclusively into the UK market, has been…

Pernod Ricard confident premium spirits can thrive in economic downturn

Pernod Ricard reported a 10% rise in UK spirits sales for the past year as launches such as Beefeater Pink and Beefeater Blood Orange…
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