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Brand extension for hugely successful no-alcohol Beck’s Blue

AB InBev is following through on its commitment to ensuring 20% of its global beer are low-to-no alcohol by 2020 with the release of Beck’s…

A responsibility too far?

Strange but true – packs of the UK’s best-selling alcohol-free beer bear the words: “Please enjoy Beck’s Blue responsibly”. But why? It’s hard to see…
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