Total whisky sales in the UK are predicted to grow 6% in value to £2.4 billion by 2022, according to a report by Edrington-Beam Suntory (EBS).  The report, which sources data from CGA and Nielsen, also forecasts 2.7% growth in volume terms to 7.6 million [8.4 litre cases].  The Whisky Yearbook report predicts Scotch single malt whisky will be one of the growth sectors…

A Kentucky-based distillery is bringing its bourbon and rye whiskey to the UK this month to tap into a growing consumer interest in American whiskey. Limestone Branch Distillery is introducing Yellowstone Select Bourbon – named after the Yellowstone National Park – in a small batch of four and seven-year aged straight Kentucky bourbon whiskey, made with locally grown white corn, rye, malt and limestone water.

Maxxium UK is to rebrand as Edrington-Beam Suntory UK, while also adding vodka, tequila and Irish whiskey to its portfolio. The new business name reflects the long-term strategic partnership of the two spirits producers Edrington and Beam Suntory, and it will manage UK sales, marketing and distribution of a portfolio of iconic global brands. These include: The Famous Grouse; Jim Beam and Maker’s Mark bourbons;…

Spirits distributor Maxxium UK is rebranding as Edrington-Beam Suntory UK Distribution Limited to highlight its joint owners. The business is a joint venture between Edrington, which produces Macallan, Laphroaig and other Scotch whiskies, and Beam Suntory, the world’s largest bourbon producer. It counts brands including The Famous Grouse, Highland Park, Auchentoshan, Maker’s Mark, Jim Beam and Suntory in its stable. Edrington-Beam Suntory UK is also…

Beam Suntory has taken a “controlling stake” in London-based microdistillery Sipsmith. The deal will allow the craft spirits producer Sipsmith to grow its international sales via Beam Suntory’s wider distribution network. Under the terms of the deal, global drinks giant Beam Suntory, which is now the world’s third largest spirits company, will take a controlling stake in Sipsmith, but the London distiller will continue to…

The world’s largest bourbon producer has given Maker’s 46 an official UK launch to build on strong growth in the American whiskey category. Brits are increasingly turning to bourbon in favour of rival spirits and it has become one of the star performers in the off-trade, with value sales up 7{7c69fd72f8e2bab9ee87ef5a2685d86c0107c79a8a610a3574925e3ec9a3ba47} to £204 million (Nielsen, year to April 2016). There are now 5 million American…

Beam Suntory has released the long-awaited Jim Beam Double Oak, which Maxxium is now introducing to the UK market. The premium innovation, which is a permanent addition to the portfolio, is a new take on Jim Beam Kentucky Straight Bourbon crafted by maturing the signature whiskey in two different American oak barrels. The expression is first matured in new charred American white oak barrels, as…