Molson Coors Beverage Co has launched a summer campaign for Staropramen beer, in partnership with Heston Blumenthal’s BBQ range, Everdure. As part of…
Molson Coors Beverage Co has launched a summer campaign for Staropramen beer, in partnership with Heston Blumenthal’s BBQ range, Everdure. As part of…
Spar has launched four new wines in time for the summer months, including the first bag-in-box options within the convenience retailer’s own label wine range. Spar’s popular Crisp White and Fresh Rose will now be available in 2.25-litre bag-in-box format. Adam Georgiou, Brand Manager from Spar UK, said: “The bag-in-box wine category has experienced double digit growth over the last year with this trend set…
Orchard Pig is the latest producer to add a pink cider to its portfolio. Orchard Pig Pink Cider takes its colour from purple carrots, as well as a blend of naturally sweet red apples and bittersweet apples. Rhona Fyfe, brand manager, said: “We are tickled pink with the arrival of Orchard Pig Pink. Over the past few years we have seen the rose trend erupt…
Aldi and Fallen Brewery have teamed up to launch two exclusive craft beers to capitalise on the growing demand for interesting brews in Scotland. The Stirling-based brewer has created two exclusive beers for Aldi: a 4.6% abv Kiwi-style pale ale called Wanganui and a 4% abv German-inspired sour wheat beer. Both come in 33cl cans and retail for £1.39, joining another two Fallen beers –…
Sun’s out, buns out. British summertime has begun and that means it’s barbecue season. By rekindling our innate relationship with fire, barbecuing reconnects us all with our prehistoric ancestors. Before TVs, radiators and microwaves, there was only fire. Man gawped at fire, heated himself with fire and cooked animals (and maybe a few vegetables that didn’t require running after) using fire. …
Sol lager is now available in two new SKUs to help retailers cash in on the key summer season. Heineken has now launched the beer in a slim 33cl can format as well as a 65cl bottle. The 33cl can comes in a four-pack, priced at £4.50 while the single 65cl bottle is £2.00. Toby Lancaster, category and shopper marketing director at Heineken, said: “Shoppers…
There’s a Beer For That has launched the next phase of its campaign through a partnership with Co-operative Food. The partnership, which marks the first of its kind for There’s a Beer For That, will see the campaign move into the convenience food and drink sector. As of this month the campaign is being launched into 200 Central England Co-Operative local stores, supported by POS…
Tesco is teaming up with the There’s a Beer for That campaign for a promotion pairing beer with BBQ foods. The retailer ran an in-store promotion in April using the campaign’s POS to educate shoppers about food and drink matchings and hailed it a success. Tesco said shoppers spent 25% more time browsing the beer aisle and reported “positive shopper feedback”. Shelf talkers are now…
