Barefoot Wine is adding a new sparkling addition to its line up in time for the festive season. Barefoot Bubbly Pinot Grigio is expected to build on the success of its still Pinot Grigio, which the company said is the best-selling Pinot Grigio in the UK, with sales up 22% over the last 12 months, according to The newcomer is the second sparkling wine in…

Barefoot Wine & Bubbly has revealed its latest campaign, which aims to champion diversity and inclusivity. The #BareYourSole campaign launched this week to coincide with the International Day of Happiness. It will engage with consumers to share their hidden hobbies or secret passions, as research shows that half of the UK population believe the key to happiness is freedom of self-expression. The campaign also aims…

Barefoot Wine & Bubbly has revealed its latest campaign, which aims to champion diversity and inclusivity. The #BareYourSole campaign launches today (20 March) to coincide with the International Day of Happiness. It will engage with consumers to share their hidden hobbies or secret passions, as research shows that half of the UK population believe the key to happiness is freedom of self-expression. The campaign also…

Barefoot Wine & Bubbly is introducing a pink Pinot Grigio as part of a plan to drive value back into the rose category. The fast growing wine brand said it has “proven success” for both its Pinot Grigio and rosé varietals. Last year sales were up for Barefoot’s Pinot Grigio (+28%), Pink Moscato (+35%) and Bubbly Pink Moscato (+15%), according to Nielsen data (year to…

Casillero del Diablo and Barefoot have posted strong value growth figures to surge up the table of the UK’s bestselling wine brands. Hardys holds on to the top spot despite a 3% value decline (IRI, year to July 2016) and is comfortably ahead of second- placed Blossom Hill. The Californian brand, which recently transferred from Diageo to Treasury Wine Estates, has seen sales dip 14.5%…

Californian wine brand Barefoot will target 100,000 UK consumers in a summer marketing campaign called Barefoot Refresh Summer Cool Down. The Gallo-owned brand will head to parks and city centres across the country and shoot branded T-shirts out of canons at sunbathers. They will then be encouraged to take part in “a series of fun activities to generate excitement and buzz” and then sample the…

Californian wine supplier Gallo aims to make Moscato this season’s must-have varietal with the launch of two new wines and a £1 million ad campaign. Gallo Family Vineyards Pink Moscato launches next month, while the new Barefoot Ruby Moscato becomes the fourth Moscato under the Barefoot umbrella. Californian wine sales slid over the past year in the UK, but Gallo’s general manager Bill Roberts told…