Small wonders: how to cash in on the on-trade’s shooter trend

Liquid Cocaine, Blood Clot, Redheaded Slut, Screaming Nazi… this is not a list of emerging heavy metal bands, but just a few examples of the on-trade…

It’s only rock n roll – but they like it

Consumers browsing the premium bottled ale fixture this month may be stopped in their tracks by a picture of a disembodied bulldog head wearing sunglasses…