Chivas Brothers targets gaming in Ballantine’s, Borderlands tie-up

Chivas Brothers has announced a gaming partnership between its blended Scotch brand Ballantine’s and Gearbox franchise Borderlands. The tie-up sees the appointment of “non-player character…

New look for Ballantine’s

Pernod Ricard UK has given Ballantine’s Finest a new look in a bid to appeal to modern whisky drinkers. The revamped bottle and box will…