For a long time, Irish cream has been synonymous with the Diageo-owned Baileys. But is the tide starting to change? Lizzy O’Riordan investigates…
For a long time, Irish cream has been synonymous with the Diageo-owned Baileys. But is the tide starting to change? Lizzy O’Riordan investigates…
Baileys has announced the nationwide launch of the dairy-free Baileys Almande, to help retailers tap into the growing demand for dairy-free products. The new 13% abv vegan-friendly variant is packaged in a bottle which features the signature Baileys design, teamed with a colour palette that complements the free-from market, according to the producer. Laura Pearce, marketing director for Baileys Europe, said: “With dairy-free products in…
Diageo has revealed bold NPD plans for Baileys, which will see the cream liqueur brand available in ready-to-drink cans for the first time. The latest addition to the Baileys portfolio is Baileys Iced Coffee; two ready-to-drink 20cl variants in flavours of Latte and Mocha. The two are a fusion of Arabica and Robusta iced coffee with real milk, spirit and the taste of Baileys Irish…
Diageo said sales in Great Britain “were broadly flat” in the second half of 2016 as global sales rose 4.4%. The strong global performance was hailed by analysts as the key driver of the FTSE 100 climbing 6.66 points and was helped by surging spirits sales in the US. In the six months to December 31, 2016, Diageo grew operating profit by 28% to £2.06…
Baileys is launching a new £3.6m festive campaign, while its 50cl Chocolate Luxe variant is set to become a permanent addition to the range. The ‘Don’t Mind if I Baileys’ global campaign is rolling out across the UK this month following its launch in Europe on 11 November. The campaign includes TV, broadcast, digital advertising and social media activity. Anna MacDonald, Baileys’ marketing director Europe,…
Baileys is gearing up for autumn with a new Pumpkin Spice variant; available until stocks last. The newcomer blends Baileys Original Irish Cream with flavours reminiscent of the American-style pumpkin pie, including cinnamon, cloves and nutmeg. It is available now but only for the autumn months. The brand extension will also feature a unique wrap design to help it stand out on shelf. The 70cl…
Christmas is all about creating an eclectic drinks cabinet, so retailers should ensure those indulgent and unusual cream liqueurs are clearly visible. Cream liqueurs account for just a small portion of the drinks market, but convenience was its most promising channel last year, up 0.7{7c69fd72f8e2bab9ee87ef5a2685d86c0107c79a8a610a3574925e3ec9a3ba47} compared to the 0.5{7c69fd72f8e2bab9ee87ef5a2685d86c0107c79a8a610a3574925e3ec9a3ba47} drop seen in total grocery, according to William Grant & Sons’ Market Report 2015.
Baileys has unveiled a major new campaign to drive consumer awareness and sales through the vital Christmas trading period. The £4.3 million ‘It’s not Christmas without You’ campaign will run through November and December, involving TV, social media and out-of-home advertising. Alongside the media presence, there will be sampling events at shopping centres, retail stores and Christmas markets. Baileys is the fourth biggest selling spirit…
