Diageo signs Eurovision deal for Baileys

Diageo has lined up a three-year partnership with the Eurovision Song Contest for its cream liqueur brand, Baileys. As ‘official partner’ of the event, which…

Diageo GB reports net sales up 2% for first half

Diageo has reported net sales in Great Britain grew by 2% for the six months ending December 31 2019. Dayalan Nayager, managing director, Diageo Great…

Baileys’ dairy-free variant gets full off-trade launch

Baileys has announced the nationwide launch of the dairy-free Baileys Almande, to help retailers tap into the growing demand for dairy-free products. The new 13%…
NEWSLETTER
Commercial partner
Superiore sips