Atom Group launches Atom Labs to ramp up focus on spirits NPD

Atom Group, which incorporates Atom Brands, Maverick Drinks and Master of Malt, has added a new innovation arm to its portfolio. Atom Labs was created…

Atom Brands extends portfolio with new whisky brands

Atom Brands is introducing The Character of Islay Whisky Company, with the aim of “reaching a wider pool of whisky drinkers” with continuous liquid,…