Retailers could find themselves on the frontline of a campaign to dissuade parents from buying alcohol for their children. Phil Mellows reports It never ends. You climb one hill and another rises up in front of you. If you’re lucky, it’s a slightly lower hill. The drastic reduction in recent years of children buying booze from a shop or off-licence has been remarkable, and retailers…

The Advertising Standard Authority has ruled that an April 2022 Pure Wines digital advert breaches CAP code for connecting “alcohol with seduction and sexual activity”. The “Spark Up Your Life” ad, which ran across Instagram and the Pure Wines website, showed an image of six bottles of wine, one of which featured a label showing a “woman from the neck down, with her breasts…

The Advertising Standards Authority (ASA) has banned a TikTok influencer ad for a hard seltzer brand, over nutrition claims and encouraging excessive drinking. The TikTok post by influencer Rosie Breen featured a video titled “3 reasons why I drink Whisp alcohol”, in which she was seen holding a can in each hand. Further captions included: “Im [sic] on my weight loss journey & they’re only…

The Advertising Standards Authority has banned a series of social media posts from BrewDog over misleading language. The ASA said today that the ads, which made reference to ‘solid gold’ cans, must not appear again. The reference was in conjunction with a prize giveaway promoted on Twitter and Facebook. The posts stated that 10 “solid gold Punk IPA cans” were hidden in multipacks for consumers…

Brewdog’s “F**k You C02” advert, which ran throughout August 2020 across outdoor posters and in print titles has been found in breach of the Advertising Standard Authority’s Code of Practice. The poster, seen in a number of locations around the UK, featured large text taking up the whole ad, which stated “F**k You C02. Brewdog Beer is Now Carbon Negative”. The letters between F and…

An advertorial for a drink that claims it can treat hangovers has been found in breach of the Advertising Standards Authority’s Code of Practice. The advertorial for Bounce Back Drinks, which was published in The Scotsman on September 28 and October 3, 2019, was headed “Enjoy tonight, live tomorrow – get ready to bounce back”. Further text stated: “Bounce Back Drinks have launched the UK’s…

The Advertising Standards Authority (ASA) has investigated separate adverts featuring Southern Comfort and Bombay Sapphire Gin and it concluded ads related to the former to be in breach of the CAP Code. The ASA investigated two Instagram posts promoting Southern Comfort, one by Francesca Perks and the other by Jack Remmington, following complaints challenging whether the ads breached the Code by featuring someone who seemed…