ABInbev has created limited-edition packaging for Stella Artois to coincide with the festive period. The four-pack tote is designed to provide a “new unwrapping ritual”, with an easy-open tab running around the centre of the pack. The rounded edges are designed to give it a premium look while the red handle makes it easier to carry the tote from store to home, or seasonal gatherings.

Stella Artois has unveiled new ‘streamlined’ design across its packaging while also introducing smaller pack formats. The new bottle design and ‘refined’ secondary packaging aims to continue to elevate the consumer experience in premium drinking occasions, according to the brewer. The bottle itself has been sculpted to provide a more streamlined profile with elevated shoulders to ensure the bottle sits above competition on shelf. The…

AB-Inbev has given market leading lager brand Stella Artois a makeover as it seeks to “elevate the consumer experience in premium drinking occasions”. The new design is being rolled out alongside the brand’s Be Legacy ad campaign, which tells stories based on pivotal moments in its history. The bottle is supposed to be “more elegant and streamlined” and has “elevated shoulders”, while the iconography has…

Stella Artois has launched its ‘Be Legacy’ campaign to celebrate its 600-year brewing heritage. The campaign is inspired by unique moments in history featuring a television advert, which is aimed at inspiring others to create their own Legacy and leave a positive mark on the world. At the end of each advert consumers are asked: “What do you want to be remembered for?” Todd Allen,…

AB-InBev grew UK volume sales in the “mid-single digits” in 2015 on the back of strong performances from Stella Artois and Budweiser. The world’s largest brewer, which is in the process of expanding further with the $100 billion takeover of nearest rival SAB Miller, released full-year results today and grew global revenues 6.3%. In the fourth quarter it grew 7% but reported lower than expected…

Stella Artois has signed a deal to become the official beer and cider at Ascot racecourse for the next three years. Horseracing fans can enjoy chalices of Stella Artois Cidre and lager throughout the year, and the AB Inbev-owned brand will highlight the partnership through outdoor and online advertising. Stella Artois also sponsors the Wimbledon tennis tournament, The Open golf tournament and the Cannes Film…

AB-Inbev has released a new raspberry variant of Stella Artois Cidre in 33cl and 50cl bottles in a bid to attract more female consumers. Nielsen figures show fruit cider value sales tripled between 2011 and 2013, and Ab-Inbev believes the new variant will entice new shoppers into the category. The producer expects women to be more attracted to the 33cl bottles, so it branched off…