Majestic Wine is expanding its partnership with Deliveroo, adding 54 new stores and bringing the total to 137 stores across the UK. The Majestic partnership is now Deliveroo’s largest wine business tie-up and fastest wine business roll-out after adding 104 new stores this year. The full range on the Deliveroo app now covers 55 products and is available from 137 different Majestic locations across the…

Treasury Wines Estates (TWE) has launched Augmented Reality (AR) technology for its Lindeman’s Gentleman’s Collection brand, along with a new app to bring all of its AR under one roof.  TWE has now applied AR technology to its Gentleman’s Collection, following the “huge success” of the 19 Crimes Augmented Reality app, which launched in 2015 and is widely stocked across UK grocery and convenience, according…

Vivino is launching a free delivery service, which it describes as the “Amazon Prime” of the wine industry. Vivino Premium is designed to provide customers with unlimited free delivery from its catalogue of more than 32,000 wines, for a one-off annual fee of £32. The service will initially launch in the UK and the US as well as select European countries including France, Germany, Spain,…

Heineken has formed a partnership with Deliveroo, which means beer and cider is now available under a newly launched brand, Brew House. The brewer said the new partnership would bring further support to its network of Star Retailer customers as Brew House launches across 15 of its partner stores in London, with a nationwide rollout planned by the end of the year.  The Brew House…

Roberson Wine has formed a partnership with popular wine app Vivino. Roberson is now a merchant partner for Vivino’s new wine shopping experience, Vivino Checkout, which enables Vivino’s one million UK users to have access to purchase Roberson’s wines with just two clicks in the Vivino app. Ben Greene, head of retail at Roberson Wine, said: “Partnering up with Vivino and their Vivino Checkout shopping…

Vivino, which claims to be the world’s most downloaded wine app, has launched a new wine shopping experience aimed at changing the way the wine industry interacts and sells to its customers. Vivino Checkout offers merchants and producers a direct way to sell to web and mobile shoppers through Vivino’s app or website. The move is likely to appeal to millennials, according to Vivino. The…

Molson Coors has announced a new partnership with football managing simulation game Football Manager for its award-winning loyalty programme iPint. As part of the partnership, the app will now include a new and exclusive Football Manager quiz, which rewards players with cashback prizes. An on-pack promotion on Carling four-packs also forms part of the deal. Alpesh Mistry, customer marketing director at Molson Coors, said: “iPint…