It’s time to talk about the Hugo Spritz. Sales of the elderflower liqueur and sparkling wine-based spritz drink are soaring in the U.S. with…
It’s time to talk about the Hugo Spritz. Sales of the elderflower liqueur and sparkling wine-based spritz drink are soaring in the U.S. with…
Campari Group has reported double-digit organic sales growth in the UK, driven by its popular aperitif brand. The company said the UK grew by +13.7%, despite a tough comparison base (+39.1% in FY21), mainly driven by “continued positive momentum of core Aperol and Magnum Tonic, despite product availability constraints of the latter”. Aperol saw a +20.9% organic sales increase in the UK, while the market…
Campari has launched its first NPD for the Aperol brand in the UK market. The Aperol Spritz Kit features a smaller 35cl bottle of Aperol and a 37.5cl bottle of Cinzano Prosecco DOC. The kit is launching in the convenience channel, with an RRP of £16. Each kit contains ingredients for 4-5 cocktails. Sandra Brunet, marketing director, Campari Group UK, said: “Whilst the Aperol Spritz…
Italian liqueur Aperol has become Manchester United’s official spirits partner and will feature on digital advertising boards at home matches until the end of the 2016/17 season. Additional advertising will feature in match programmes, in the club’s monthly magazine Inside United, on MUTV and on the club’s website. The aim is to promote a signature serve called Aperol Spritz, which mixes the pink liqueur with…
