England’s record-breaking bowler James Anderson has launched his own beer in partnership with Marson’s and won a listing at Morrisons. The cricketer, who this month broke Sir Ian Botham’s for England Test wickets, has crafted a 3.8% abv pale ale called King of Swing – his nickname as a swing bowler.  The label on the bottle features him in action, along with the three lions…

Kingsland has carried out research it says goes beyond existing studies into wine shopping to look at why consumers buy wines when they do. Wine PRO – which stands for Portrait, Role, as in the role the wine plays in consumers’ lives, and Occasion – has been welcomed by all the company’s retail customers, marketing director Neil Anderson told OLN. He said: “It’s not good…

Booths’ new wine buyer Victoria Anderson is set to update the northern supermarket’s own-label range with some New World additions. At the moment the 24-strong range includes only European wines, priced from £6.49 to £13.59, with Champagne priced from £21.99 to £33.99. Anderson hopes to grow the offer with wines sourced from across the New World. She said: “It has been…

Heineken has signed up cricket legend Jimmy Anderson to front a campaign for Strongbow as part of its Earn It advertising push. The next phase of the cider’s marketing efforts will see drinkers encouraged to “step out of their comfort zone” by taking part in a series of challenges.  Aimed at men, the first is cricket-related and will see one winning Stronbgow drinker given the chance to face an…