Heineken reveals first TV ad support for relaunched Amstel

Heineken has launched its first television advert for its Dutch brand Amstel; the ad will premier tonight during the England v Slovakia game. The activity…

Amstel pushes premium positioning with off-trade revamp

Amstel is to roll out nationally with a premium new look from May this year. Heineken UK is relaunching its Amstel lager brand in the…