Alcohol charity Drinkaware is joining forces with Asda to launch a responsible drinking campaign. On 12 January Drinkaware ambassadors will be on hand in 100 Asda stores, handing out alcohol assessment scratchcards which use a factual, non-judgemental approach to invite consumers to reflect on their drinking habits. Customers will also be able to talk to the ambassadors to discuss any concerns they have about their…

William Grant & Sons UK has appointed two new UK brand ambassadors for its brands The Balvenie and Reyka Vodka. The independent family distiller has taken on Alwynne Gwilt as UK ambassador for The Balvenie Single Malt Scotch whisky. Gwilt joined the company in January 2016 as Whisky Specialist for the Ancient Reserves portfolio. She comes with significant industry experience and is the founder and…

The Epicurean, which is described as ‘London’s first dedicated artisan drinks event’, will take place at the Truman Brewery in London this week. The event, which spans wine, beer and spirits, has been organised by the team behind the London Wine Fair. The 127 exhibitors will highlight their drinks at the venue on Friday 28 and Saturday 29th October. Alongside drinks, food will be provided…

The Benevolent is looking for volunteers from across the drinks trade to be its ambassadors and help spread the word about the drinks industry charity. The Benevolent Buddies, which was set up 10 years ago to draw younger members of the trade to the charity, is being relaunched as the Benevolent Ambassadors. The rebrand marks the wider remit for the group, which started out organising…

Gallo is targeting independent retailers with New Amsterdam vodka, the first spirits brand to sell 1 million cases within its first year in the US. New Amsterdam, which comes in a clear bottle featuring a picture of the Empire State Building, was launched into the UK market late last year with an rrp of £15.99 for a 70cl bottle. Gallo has now hired four London-based…