Amid the growing popularity of agave-based spirits, Mezcal Reina has launched a range of RTDs. Tapping into the mezcal market, which…
Amid the growing popularity of agave-based spirits, Mezcal Reina has launched a range of RTDs. Tapping into the mezcal market, which…
What can retailers learn from bartenders when it comes to agave spirits, asks Clinton Cawood If Mexico’s spirits have one channel to thank for their success in the UK, it’s the on-trade, with bars and bartenders consistent and enthusiastic in their support of tequila and mezcal over the years. The off-trade is beginning to catch up though, with some recent positive developments,…
Moët Hennessy is launching Volcan De Mi Tierra Tequila into the UK. Created in 2017 in the volcanic region of Jalisco, Volcan De Mi Tierra has been borne out of an entrepreneurial partnership between the Gallardo family and Moët Hennessy. Volcan De Mi Tierra, which translates into ‘land of the volcano,’ represents a celebration of provenance and legacy, according to Moët Hennessy. Volcan De Mi…
Tequila’s share of the UK spirits market remains relatively modest compared to the US, but it is an increasingly busy category, with launches and premium brands pulling up both its quick-hit image and commercial performance. There seems to be a growing appreciation of the provenance of agave cultivation, tequila production and the drink’s place in Mexican tradition and culture. “UK consumers are fairly removed from…
Gravity Drinks is launching a range of premium tequilas into the UK, with the initial trio of drinks each packaged in bottles inspired by Mexico’s renowned Lucha Libra. The Mucha Liga range represents three distinct “personalities” of tequila: Bravo (blanco), Canibal (reposado) and Invicto (anejo). The range comes from the La Cienega region of Jalisco in Mexico, from the Juanacatlan Distillery. The three tequilas combine…
Luxury retailers Harrods and Selfridges have both ramped up their tequila ranges with new ultra-premium variants. Selfridges is launching Satryna, a luxury hand-crafted 100% agave tequila, created by an all-female partnership, while Harrods has introduced the first Essential Artist UK Series of 1800 Tequila, been created in collaboration with British rapper, musician and poet Kojey Radical. The story of the Satyrna brand started 60 years…
The starts of hit TV series Breaking Bad have announced they are launching a Mezcal. Bryan Cranston and Aaron Paul are the latest celebrities to move into the world of agave spirits, following a raft of top names linked with tequila brands. The two are launching Dos Hombres, which is described as being “a unique belnd of the finest Espadin agave, hand-selected from the hillsides…
Diageo Reserve is set to launch the “world’s first Anejo Claro tequila” into the UK market, under its premium tequila brand Don Julio. Don Julio 70 was originally launched in the US to celebrate the 70th anniversary of the year Don Julio Gonzalez began making tequila. The tequila combines traditional Anejo flavours that result from 18 months of barrel aging with the fresh agave flavour…
