RTD brand Moth has launched an OOH advertising campaign with a focus on its pre-mixed Margarita cocktail.  Running until July 17, the ‘Take us with you’ campaign will see advertising across the London underground as well as ads in other major UK cities such as Brighton, Manchester and Bristol. The OOH campaign will be supported by digital and social media activity. The…

Argentine wine brand, Viñalba is to become the “first ever official wine partner” of Premiership rugby club Bath Rugby. As part of an initial two-year sponsorship agreement, which starts in July, Viñalba will be available at the home of Bath Rugby ‘the Rec’ on all home matchdays as well other Bath Rugby official events. Viñalba will also feature at the back of all first team…

Scores of drinks companies across beer, wine, spirits and cider have signed an open letter to the Scottish government, to voice opposition to a potential ban on alcohol advertising and sponsorship. “Plans unveiled by the Scottish government to introduce a blanket ban on alcohol advertising and sponsorship could not have come at a worse time for our sector, and the many thousands we employ,” said…

Global Brands has lined up a new look for its VK RTD brand, as it looks to capitalise on the drink’s popularity with students. The company described the redesign as “vibrant” and “bold” with the new packs building an identity around each flavour. The rebrand will be backed by an advertising campaign, which will roll out in September and October. The campaign, which includes digital…

Treasury Wine Estates (TWE) has invested a further £1 million in its Wolf Blass ‘Why settle when you can soar?’ campaign. Following the launch last year, TWE said that the next phase of the campaign will include TV advertising, out-of-home and digital. Wolf Blass will also continue its partnership with Secret Escapes, which includes a consumer competition. The brand’s…

St Austell Brewery has announced a new advertising campaign for its flagship Tribute beer. Launching at the Great British Beer Festival last week, the Cornish brewery’s campaign is named ‘The Independent Ale from the Independent People’, and is being led by advertising and communications agency McCann. As well as being displayed on Tribute’s lorry livery, the ad will be shown on billboards and digital…

Asahi Super Dry beer is set to launch its largest multi-channel advertising campaign in the brand’s history.  The Japanese beer brand will run its ‘Beyond Expected’ campaign across TV, VOD, audio, digital and OOH channels from May as the brand hopes to “build on the success of recent years”. It will focus on the beer’s “unique super dry taste” which is inspired by dry…