C&C Group is launching its first ad campaign in four years for Magners cider today, including TV spots around Love Island and Gogglebox.
C&C Group is launching its first ad campaign in four years for Magners cider today, including TV spots around Love Island and Gogglebox.
The Macallan’s first global advertising campaign has been banned by The Advertising Standards Authority (ASA) for promoting “extreme risk-taking behaviour”. The global campaign was launched in December last year but the ASA received six complaints about the ads potentially linking alcohol with daring, toughness or irresponsible behaviour. The adverts, which ran on TV, video on demand (VOD) and Instagram, featured a man leaping off a…
Children’s exposure to TV alcohol advertising declined by 62.5% between 2013 and 2017, according to a new report from the Advertising Standards Authority. The watchdog set out to discover the amount of ads for alcohol, gambling and foods high in fat, salt or sugar that under-18s in Britain typically see. It found that alcohol saw the steepest decline over the four-year period, followed by supposedly…
Brewdog has trolled a number of popular lagers by launching a new series of ads that mock the scores they earned on RateBeer.com. It draws attention to Budweiser’s 0/100 score on the consumer review site that serves as the tattered Moleskine notebook for the digital generation. It reminds everyone that its Punk IPA scored 97/100, along with the accompanying caption: “Wassup, Bud?” “Wassup” became the…
Diageo has invested in cutting edge outdoor advertising that changes depending on the weather and the time of day. The Posterscope ads cover key brands Gordon’s, Tanqueray, Captain Morgan, Smirnoff and Smirnoff Cider, which share digital airtime across London. Smirnoff Cider ads will be displayed close parks and retail outlets, with bespoke creative executions served when the weather reaches a certain temperature. A Gordon’s ad…
Every Wednesday, the Advertising Standards Authority releases a bulletin detailing complaints about breaches of its code of practice. One recent batch included false claims about amounts received in PPI agency cases, badly-worded nutrition information about a breakfast cereal and misleading details about the number of attendees at a festival that hadn’t happened yet. Alcohol ads were conspicuous by their absence – an…
Foster’s has launched a series of ads starring TV presenter Rick Edwards that highlight the brand’s Australian heritage. The humorous executions show Edwards carrying out a series of trials that recreate the difficulties the lager’s founders, William and Ralph Foster, had when they first brewed it in 1888. In the ads Edwards has to transport a giant block of ice a hundred…
Bargain Booze is fighting back against the rise of the discounters with an ad campaign straplined Aldi Shmaldi. Full-page spreads ran in today’s Sun, Liverpool Echo and Manchester Evening News, and the four-week-long push will also include outdoor billboard ads, telephone boxes and digital media. The ads pastiche the discounters’ own price comparison ads in what parent company Conviviality Retail is calling a “cheeky twist”.
