Aston Manor Cider has announced its first-ever TV ad for its Frosty Jack’s brand. The Crack Open the Unexpected with Frosty Jack’s ad, which is part of a wider multi-channel marketing activation, will be aired on digital channels including ITVX and 4 on Demand from May 6. The tongue-in-cheek campaign features “the world’s most famous Z-list celebrity hands model – Hans Handerson”.  Grace Anthony, brand…

Pernod Ricard has launched a new ad campaign for its Spanish wine brand Campo Viejo. The campaign, called ‘Add Some Pasión’, will run across OOH, in-store and digital channels  from now until April, with a focus on highlighting the breadth of the Campo Viejo range. The campaign imagery references the wine’s Spanish origins, with artwork depicting the brand’s Rioja winery. Citing Nielsen…

The Advertising Standard Authority has ruled that an April 2022 Pure Wines digital advert breaches CAP code for connecting “alcohol with seduction and sexual activity”. The “Spark Up Your Life” ad, which ran across Instagram and the Pure Wines website, showed an image of six bottles of wine, one of which featured a label showing a “woman from the neck down, with her breasts…

Molson Coors has launched its first ad campaign for the Madrí Excepcional lager brand. The £3.5 million push aims to build on the brand’s on-trade momentum and establish it in the off-trade, the brewer said. The campaign, called Door Roja, includes a 60-second TV ad shot in Madrid, video-on-demand, out-of-home, experiential and social activations. The campaign, which was devised by Havas London, will run for…

The Advertising Standards Authority (ASA) has banned a TikTok influencer ad for a hard seltzer brand, over nutrition claims and encouraging excessive drinking. The TikTok post by influencer Rosie Breen featured a video titled “3 reasons why I drink Whisp alcohol”, in which she was seen holding a can in each hand. Further captions included: “Im [sic] on my weight loss journey & they’re only…

Thatchers has lined up a TV ad for its new flavoured cider. The campaign, which starts today and runs until August, sees a Thatchers Blood Orange Cider ad roll out across TV, video-on-demand and cinema. The launch will also be supported with billboards, digital, social, instore activation and sampling at around 25 events across the UK this summer. “We’re hugely excited about this new campaign…

Majestic has lined up a national Christmas TV campaign, as it looks to make staff into “on-screen stars”. The ad, which is the company’s first ever Christmas campaign, and first commercial in around ten years, is set in one of Majestic’s new stores. The activation is part of a wider campaign including radio, billboards and digital. “Whenever we speak to our customers and ask…