Concha y Toro has launched a new marketing activation for its Diablo wine brand. Activity includes the House of Diablo – an immersive event on…
Concha y Toro has launched a new marketing activation for its Diablo wine brand. Activity includes the House of Diablo – an immersive event on…
Accolade Wines’ Hardys brand is returning to TV in March as part of a £3 million marketing campaign. The brand has signed an exclusive deal with ITV to appear around some of its most popular shows, in what will be its first time on TV in the UK since 2018. The Certainty campaign will aim to emphasise the brand’s consistency and quality,…
VK has teamed up with boohoo to offer its fans a new on-pack promotion. The activity, which offers its consumers an extra 10% off at boohoo and boohooMan with every purchase of its mixed 10-pack, is part of its summer campaign #WeAreSummer. The campaign is focused on “looking great and having fun” across the summer months, and it will see VK work with 2020’s Love…
Lindeman’s is extending into the low/ no alcohol category with a 0.5% abv range and it has partnered with the Mindful Drinking group Club Soda. The wines will initially be available in Asda and Morrisons and will feature three varietals: Chardonnay, Cabernet Sauvignon and a sparkling blend of Pinot Noir and Muscat. Kirstie McCosh, European Marketing Director at Treasury Wine Estates, said: “Low and no…
Rum continues to be cited as “the next big trend” for the UK spirits market and a raft of activity this month indicates producers are backing this theory. More flavoured rums have hit the market, while Rhum Agricole producers are also expecting growth in the UK as interest in this French-style of rum gathers pace. Nelson’s Distillery & School, which started in 2016, is introducing…
Harveys has relaunched its iconic blue The Bristol Cream bottle with a “cool makeover”. The new bottle features a thermochromic ink logo, which changes colour as it hits the perfect serving temperature. When the sherry is cold and ready to be poured, the Harveys logo on the label will turn blue. The revamped bottle is designed to encourage consumers to chill the sherry in the…
Coca-Cola European Partners (CCEP) is offering consumers “a summer of unforgettable experiences” with a new Coke Summer campaign, which will also feature across Sprite, Fanta and Dr Pepper for the first time. Consumers will be able to enter codes printed on promotional packs between June 25 and August 26, and instant winners can choose from one of ten once in a lifetime experiences, from whale…
Calvet is set to feature in a new UK promotional campaign, which will represent a “seismic shift” in direction for the French wine brand. The consumer campaign ‘Where’s your Rue du Calvet’, breaks on June 24 across national newspaper food and drink supplements. It is designed to encapsulate the “richly evocative nature of France and the emotions in sparks in all of us”. The new…
