Pernod Ricard has announced the sale of the bulk of its wine portfolio, including Jacob’s Creek and Campo Viejo, as it looks to focus…
Pernod Ricard has announced the sale of the bulk of its wine portfolio, including Jacob’s Creek and Campo Viejo, as it looks to focus…
As Accolade Wines launches its Stakeholder Partnership Charter, Caroline Thompson-Hill, the company’s managing director for Europe, explains why this is a crucial move for the wider trade I joined the wine trade when I was 22, back in 2005. It’s safe to say it wasn’t the most progressive industry back then. I, along with many others, put up with a lot of inappropriate behaviour –…
Accolade Wines brand, Hardys, has returned to TV advertising, with its ‘Certainty’ campaign. The activation, which will continue until May 7, is expected to reach 20 million adults in the UK. The campaign features national TV, video on demand and YouTube ads, including TV slots during ITV’s Coronation Street and The Chase. According to the company, the advert showcases a couple at different stages of…
Glass manufacturer Encirc has partnered with Diageo to create “the world’s first” net zero glass bottles at scale by 2030. Encirc, which last month agreed to buy bottling plant The Park from Accolade Wines, plans to build a new furnace at its Elton plant in Cheshire. According to the companies, the furnace will reduce carbon emissions by 90%, with an energy mix…
Accolade Wines has agreed to sell its bottling and warehousing facility to glass company Encirc. Accolade said the deal will include The Park facility in Bristol along with all associated plant and equipment. As part of the transaction, around 400 employees will transfer to Encirc. The deal, which is expected to close in January 2023, will see Accolade enter a 10-year contract bottling and…
Accolade Wines will be the official wine supplier for the Birmingham 2022 Commonwealth Games, as the company looks to further its sustainably credentials. The games, which commence on July 28, aim to be the first Commonwealth event to have a “carbon neutral legacy”. As Accolade Wines Europe is also carbon neutral, the company’s senior trade marketing manager, Grace Robertshawe, said the partnership “feels like the…
The owners of Lambrini perry have announced a new campaign in partnership with actor and presenter Denise Van Outen, marking the brand’s first big activation since it was acquired by Accolade Wines in June 2021. The ‘Bring the Brini’ campaign will see a series of images and videos shared on the brand’s social media platforms. With the aim to help Lambrini “reach new consumers…
Accolade Wines’ Hardys brand is returning to TV in March as part of a £3 million marketing campaign. The brand has signed an exclusive deal with ITV to appear around some of its most popular shows, in what will be its first time on TV in the UK since 2018. The Certainty campaign will aim to emphasise the brand’s consistency and quality,…
