Pernod Ricard teams up with The Coca-Cola Co in RTD push

Pernod Ricard has partnered with The Coca-Cola Co to launch RTD Absolut & Sprite. The move follows a similar tie-up between Brown-Forman’s…

Absolut vodka partners with Heinz to launch pasta sauce

Pernod Ricard has announced a partnership between its Absolut vodka brand and Heinz, to create a limited-edition pasta sauce. The tie-up sees the two brands…

Absolut and Funkin eye sustainable glass initiatives

Two drinks brands have announced plans to change their approach to glass, as they look to become more sustainable and minimise supply chain issues. Pernod…
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