Budweiser Brewing Group has launched parent company AB InBev’s B2B ecommerce platform in the UK. The website, called Bees, allows business owners to browse for products, place orders, earn rewards, arrange deliveries, manage invoices, and access business insights. While AB InBev doesn’t require retailers to use Bees, the brewer said its high adoption rate remains consistent in its markets because of “how the platform…

Anheuser-Busch InBev has rolled out a lightly sparkling alcoholic drink made with fruit juice, as it looks to tap into the lower calorie drinks market. The move marks the brand’s first foray outside of beer in the UK. Corona Tropical is described as a “refreshing alcohol beverage with no added sugar and less than 100 calories per can”. Citing data from Research & Markets, AB…

AB InBev’s UK arm, Budweiser Brewing Group, has announced the introduction of popular Ukrainian beer Chernigivske into UK retailers, with profits going to humanitarian relief efforts in Ukraine.  In light of the ongoing conflict in Ukraine, the Chernigivske brewery closed its doors in February. However, it has resumed production in three breweries across Europe, with plans to open additional locations.  AB InBev has guaranteed…

AB InBev’s Budweiser Brewing Group has launched Beer Masters, a Prime Video show designed to find the best amateur brewer. The show, which first aired on November 11, is hosted by singer and beer aficionado James Blunt and head judge Jaega Wise, a brewer and industry expert. The competition will pit teams from the UK and Europe against one another, for the chance to be…

Earlier today, Pernod Ricard agreed to buy specialist spirits retailer The Whisky Exchange. Lucy Britner takes a look at the deal and what it means for the drinks industry Though the financial details were kept under wraps, the nature of the acquisition tells us a lot about where Pernod Ricard is putting its eggs – well, some of them, anyway. In the deal statement,…

Corona has launched a new, circular form of packaging for six-packs whereby it is harnessing surplus barley straw to create “a truly sustainable” paper packaging solution. Corona is the first global brand to leverage technology and processes three years in development by AB InBev’s Global Innovation and Technology Center (GITEC). The technology reimagines how to use barley, giving the essential beer ingredient new life as…

Mike’s Hard Sparkling Water, the alcoholic sparkling water brand backed by ZX Ventures, AB InBev’s innovation arm, has been rebranded with a new name and recipe formulation, which has helped it to secure major new listings across the UK. The brand, now known as Mike’s Hard Seltzer, has secured new listings with Morrisons and Tesco stores, beginning May 25. The 5% abv drink – which…