The director of London Wine Fair (LWF) has called Prowein’s shift from March to May an “extremely aggressive move”. Prowein made the announcement today, following…
The director of London Wine Fair (LWF) has called Prowein’s shift from March to May an “extremely aggressive move”. Prowein made the announcement today, following…
Ridgeview Wine Estate has appointed drinks marketing agency YesMore to launch a Christmas social media campaign that emphasises the English sparkling wine brand as “a perfect choice for celebrations, even when social distancing”. YesMore Agency has developed a new overarching campaign line, “Bring celebration home” to complement Ridgeview’s brand tagline, “Life is for celebrating” and make it suitable for Christmas 2020. The agency…
Lebanese winery Ixsir is launching its first communications campaign in the UK, which it said is “a key market” with “strong potential for Lebanese wines”. The brand, which is currently imported by Enotria & Coe, has partnered with Sopexa to run a series of activities focusing on engaging key players in the UK wine trade with Ixsir’s range of high-altitude wines. In addition to this,…
Diageo GB reports it has had “a positive year” in the UK, with sales up 4% driven by both the beer and spirits categories. It said for the overall global business sales grew 5.8% to £12.9 billion in the year to June 30, 2019, with new product innovation being a key driver of sales across a number of its markets, the…
The starts of hit TV series Breaking Bad have announced they are launching a Mezcal. Bryan Cranston and Aaron Paul are the latest celebrities to move into the world of agave spirits, following a raft of top names linked with tequila brands. The two are launching Dos Hombres, which is described as being “a unique belnd of the finest Espadin agave, hand-selected from the hillsides…
Hayman’s has launched a Small Gin, which it said will allow consumers to enjoy “a real gin & tonic with just 0.2 units of alcohol and 15 calories per serve”. Small Gin, which is described as being rich in botanical character, is distilled using a traditional approach and natural botanicals. The producer said the 43% abv gin is so full flavoured that just one 5ml…
The English wine industry is ramping up its attempts to secure Bacchus as its “poster grape variety” with the news that Chapel Down has released its first Sparkling Bacchus while Plumpton College and Vagabond Wines have teamed up to showcase the grape at this year’s London Wine Fair. Chapel Down Sparkling Bacchus 2018 (rsp: £17), which is now available in Waitrose and select independent retailers,…
Pernod Ricard has reported “very strong sales” for its full year results, with growth coming from “a wide spectrum of markets”. Sales for its full year FY18 grew by 6% compared to 3.6% the year before, with the strongest growth recorded from its Asia portfolio, driven by China and India. In Europe the group reported “modest growth” of 2%, with good momentum in Eastern Europe,…
