A complaint about the packaging of a Hooch variant has not been upheld by the Portman Group’s Independent Complaints Panel. The complainant, a member of the public, believed the name and design of Hoola Hooch (44cl cans) appealed to under 18s and said it was not clear from the packaging that the drink was alcoholic. In its assessment, the Panel noted there were four alcoholic…

Kingsland’s fruit wine brand, Mr Gladstone’s Curious Emporium, has fallen foul of industry watchdog the Portman Group for not clearly labelling itself as alcoholic and appealing to children. A member of the public complained to the industry-funded group, arguing the brand was not obviously alcoholic and was reminiscent of a popular children’s character, Mr Magorium from the film Mr Magorium’s Wonder Emporium. The complainant also…