The Scotch Whisky Association has announced Rita Greenwood as the new chair of the SWA council. 

Chief investment officer at William Grant & Sons, Greenwood has 23 years’ experience in the Scotch whisky industry and has been a member of the board since 2017. 

By accepting this role, she becomes the first female chair in the 114-year history of the association. 

Going forward, Greenwood will lead the association’s council of 16 representatives, shaping strategic direction and policy priorities. 

The SWA said her appointment comes at a pivotal time for the sector, when global trade pressures, tariff uncertainty and regulatory change all weigh heavily on producers. 

Mark Kent, CEO of the SWA said: “Rita’s expertise in commercial excellence and strategy will be crucial as we navigate a challenging period for the Scotch whisky industry.    

“Scotch whisky is being significantly impacted by multiple headwinds both here at home and in our global markets, but the industry is focused on overcoming these challenges and delivering long-term sustainable growth. 

“The work of the SWA council is vitally important to ensure Scotch whisky is best placed to make the most of future opportunities. Rita’s experience, passion and deep understanding of the Scotch whisky sector will help to drive forward the important work before us, ensuring the industry reaches 2030 in a position of strength. We very much look forward to working with her.” 

Greenwood added: “I am proud to take on the role of chair at such an important moment for the Scotch whisky industry. The SWA is vital in representing our collective interests, in championing the sector as we face immediate challenges and unlocking long-term growth opportunities.  

“Scotch whisky has a remarkable global reputation and makes a significant economic contribution, but members face a challenging global market at present, so, it is more important than ever that we continue to raise its profile.”