Online sales for beer, wine and spirits have shown solid growth over the summer months, according to data from Capgemini.

The group’s IMRG Capgemini Online Retail Index shows that year-on-year sales growth for beer wine and spirits was up 21% in June, 30% in July and 27% in August.

Growth in BWS sales bucked overall online trends, which showed that sales fell by -9.3% year-on-year last month and -9.6% in July.

Speaking about overall online sales Lucy Gibbs, managing consultant – retail lead for analytics & AI, Capgemini said: “Online sales growth continued on its negative trend this month. Interestingly, this was mainly driven by a -7.3% drop for multichannel retailers, with online only retailers actually recording a growth of 1.7% in August compared to July. This could indicate that multichannel retailers are focusing their efforts to get consumers into their shops again, given that British consumer confidence has reached pre-pandemic levels for the second month in a row according to GfK’s Consumer Confidence Index.”

Gibbs added that supply chain issues could be affecting online shopping volumes and driving down conversion rates – which have dropped 23% compared to last year.