Stella Artois has launched limited edition packaging with an on-pack competition to celebrate its fifth year of partnering The Championships, Wimbledon.
The packs will be available from May 7 and July 12 and the packaging is designed to “unite the heritage and fan affection for both brands”.
Stella Artois is launching an on-pack competition across four variants. The giveaway offers two VIP tickets to The Championships, Wimbledon for ten winners. The winners will be granted access to the Stella Artois Hospitality Marquee and tickets for either the Men’s or Women’s Singles Final.
To be in with a chance to win the tickets, fans need to purchase special Stella Artois competition packs and see if they contain one of the ten white winning bottles. Once a lucky winner has found the bottle, they must enter the code found on the back of the bottle at experience.stellaartois.com where they will receive confirmation for a pair of Final tickets.
Alex Berger, marketing director, Stella Artois Europe, said: “Stella Artois has a strong tie to The Championships, Wimbledon, with consumers and retailers alike seeing Stella Artois as the perfect accompaniment to watch the oldest and most prestigious tennis tournament in the world. This is why we are so excited to launch the VIP ticket giveaway, which will give shoppers the chance to visit the iconic event, as well as help to boost purchase in the off trade.”