St-Rémy is introducing a festive “statement style piece” for its St-Rémy XO.

The French brandy’s festive edition, which is exclusive to Waitrose, priced at £22, comprises the iconic XO bottles dressed with a cosy knit jumper. It will be available throughout the winter season.

The producer is also encouraging consumers to serve its XO neat alongside cheeseboards this Christmas or alternatively, as an ingredient in the St-Remy Winter Punch. The latter blends 60cl of St-Rémy XO, 120cl distilled water, 10cl vanilla syrup, 40 dashes bitters, 20cl gingerbread syrup, 10 ginger slices and five cinnamon sticks, all heated to 30 degrees Celsius.

Master blender, Cécile Roudaut, said: “St-Rémy XO on the palate, is not at all aggressive. There is an impression of sweetness, like a treat.”