Spar plans to run an in-store Craft Beer and Ale event next month to showcase these areas within its beer range.

“The Craft Beer & Ale market has experienced huge growth and this is forecast to continue, as shoppers look for alternative specialist brands,” said Laura McNally, Spar UK’s senior market manager.

World beer will also feature heavily during the event with Spar partnering with brands such as Cobra, San Miguel, Corona, Brewdog and Old Speckled Hen. To support this there will be a new point of sale in store and social media activity to highlight the deals on offer in Spar stores.

“We are thrilled to be running this event to showcase the extensive range of Craft Beers, Ales and World beers we have on offer for our customers. This category will continue to dominate in BWS in 2017 and the in-store event will allow our retailers to maximize the extra sales opportunity and make their stores a destination point for beer buyers.

The event will run in Spar stores across England, Scotland and Wales from 2 to 22 February.

Key products during the event include Brewdog’s Punk IPA, Dead Pony Clue Ale and 5am Saint at £1.99 for a 33cl can; 50cl Old Speckled Hen at three for £5.50; 50cl bottles of Guinness Dublin Porter at three for £5.50 and San Miguel Premium Lager (4x 33cl bottles) at £4.