Spar has added a vegan-friendly range to its wine aisles and it said its aim is for all its own-label wines to be vegan-friendly by 2021.

The retailer’s Vine & Bloom wines have been developed in close collaboration with long-term supply partner Cantina di Sociale Soave, based in Northern Italy. The range includes a Pinot Grigio, Merlot and a Rosé, and these will be the first wines from Spar that highlight the fact they are vegan-friendly on the front label.

Currently more than 70% of Spar’s own-label wines are vegan-friendly, including all of its sparkling wines and Champagne.

The retailer said by 2021 its aim is for its entire own-label wines range to be vegan-friendly and as part of this it is also making vegan labeling clearer on the back label for consumers.

Philippa Carr, master of wine at Spar UK, said: “At Spar we have sold vegan-friendly wines for some time. We are seeing more and more producers taking note of the changing consumer trends and the range offers customers three tasty and excellent value-for-money wines.”

Matt Fowkes, wine trading manager at Spar UK, said: “We are expanding our fantastic wine range at Spar with a new vegan-friendly range. We have sourced these three great wines from a long-term partner, with whom we collaborated with on this project. 

“The Vine & Bloom range is not just a “vegan wine” range, it is a selection of three great wines that happen to be vegan friendly and is now available for all to enjoy.  For the future, we are currently working closely with all our suppliers with an aim for all our own label wines to be vegan-friendly from 2021 onwards.”

The Vine & Bloom range (each priced £6.50 per bottle) includes Pinot Grigio, described as “deliciously light and refreshing”; Merlot, which Spar said is “gorgeously smooth, damson fruit flavoured”; and Rosé, which is “fresh, with a brambly and floral finish”.