Sogrape has released a new Mateus Expressions range that combines indigenous Portuguese grapes with well-known international varieties.
It consists of four wines: three rosés – Baga & Shiraz, Baga & Muscat and Aragonez & Zinfandel – and one white wine, a Maria Gomes & Chardonnay blend.
They retail at £7.99 and are presented in clear, Bordeaux-style bottles with contemportary labels.
Matt Douglas, managing director at Sogrape’s UK agency Stevens Garnier, said: “Our research shows that Mateus has exceptionally strong brand recognition in the UK [Kantar said 1.4 million consumers expect it to deliver quality and value] and we feel that, as one of the leading wine brands in this market, we have an opportunity to present some of the most interesting Portuguese wine varietals in a contemporary and relevant way through our new range, Mateus Expressions.”
Sogrape is investing £2 million in building up the Mateus in the UK this year.