The Specialist Importers Trade Tasting (SITT) has announced the dates for Spring 2026. 

SITT will be taking place on 23 February in Manchester at etc.venues and on 25 February at Lindley Hall in London. 

Further updates on exhibitors, masterclasses and special features are set to be announced soon. 

The trade show has also launched a refreshed new look, keeping the pink aesthetic but updating elsewhere. 

Commercial director, Samantha Halliday, said: “The iconic SITT pink is instantly recognisable among importers, trade buyers and the trade press, and we wanted to retain that familiarity while giving the brand a fresh, modern feel. The new look reflects how SITT continues to evolve while remaining true to its mission – connecting specialist importers and quality buyers as we’ve done since 2005. 

“We’re also looking at ways to strengthen buyer engagement and ensure that those who register make the most of the day. By enhancing our marketing and creating an even more dynamic on-site experience, we’re confident that SITT will continue to deliver real value for everyone involved.” 

More information can be found on the SITT website