Chilean producer Viña Santa Rita has announced that Schenk Family UK will distribute its wines in the GB off-trade. 

Founded in 1880 in the Maipo Valley, Santa Rita is known for being one of the oldest wineries in Chile. It spans over 3,700ha of vineyards, all certified under the Wines of Chile Sustainability Code. 

Under the new agreement, Schenk Family will focus on developing Santa Rita’s GB off-trade presence in a meaningful and sustainable way, reflecting evolving consumer preferences. 

Santa Rita said that the alliance brings together two companies with shared values centred on quality, sustainability and long-term brand building. 

On the new venture, Helena Martin, MD of Schenk Family UK, said: “We are delighted to be partnering with Viña Santa Rita, a producer with an outstanding reputation and a portfolio that resonates strongly with today’s UK consumers. 

“There is a clear alignment between our two companies in terms of values, ambition and approach to the market, and we look forward to working closely together to unlock the full potential of the Santa Rita ranges in the Great Britain off-trade.” 

Lucy Ward, head of GB off-trade at Santa Rita, said: “We are very much looking forward to building on our relationship with Schenk Family in Great Britain. Their deep understanding of the GB off-trade and their proven track record in building brands make them an ideal partner for Santa Rita.”