Saicho, the producer of luxury non-alcoholic sparkling tea, has secured a £1.5m investment to support its growth plans. 

The funding comes as sparkling teas gain traction as a premium non-alcoholic alternative, both in retail settings and increasingly in Michelin-starred restaurants. 

The investment round was led by a £500,000 contribution from the West Midlands Co-Investment Fund (WMCO), managed by Future Planet Capital Regional. 

Saicho has announced that the funds will be used to ramp up marketing efforts, with a focus on the UK, China and the Middle East. The brand also plans to expand its team across key regions, invest in new equipment and increase its presence through both on- and off-trade activations. 

Charlie Winkworth-Smith, founder & CEO of Saicho, said: “This investment is a significant step forward for Saicho as we accelerate our growth in key markets and continue to innovate. This will allow Saicho to reach more people who are seeking delicious and healthy alternatives to alcohol. We are passionate about promoting mindful drinking and creating inclusive social experiences for everyone, regardless of their alcohol consumption choices.” 

Rupert Lyle, investment director at Future Planet Capital Regional and fund principal of WMCO, added: “We were immediately impressed by [founders] Charlie and Natalie’s vision and passion for creating a truly unique non-alcoholic beverage experience. Their commitment to quality, unique product offering and strong brand resonate with consumers seeking healthier and more mindful lifestyle choices. We are confident in their ability to become a global leader in this exciting and evolving market.”