This October, Rioja Wine UK will once again host Rioja Wine Month, a nationwide campaign designed to put Rioja centre stage across the off- and on-trade. Independent wine merchants, wine bars and restaurants across the UK are invited to take part, benefiting from national campaign support, consumer-facing promotion and a dedicated platform to drive footfall, sales and consumer engagement throughout the month.

Participants can tailor their involvement to suit their business, whether through in-store tastings, food pairing events, dedicated displays, by-the-glass promotions, digital campaigns or educational activity. Rioja Wine Month provides an opportunity to highlight existing Rioja listings, introduce customers to new styles and encourage discovery across the category.

Participants will receive refreshed physical and digital campaign materials to help bring Rioja Wine Month to life, including bespoke POS packs, creative assets, video content and social media resources. All participating businesses will also be featured on the Rioja Wine Directory and promoted through Rioja Wine UK’s social channels and campaign communications, helping to increase visibility and attract new customers.

To encourage creativity and reward standout participation, Rioja Wine UK is offering two £1,000 cash prizes for the most impactful off-trade and on-trade activations, providing winners with the opportunity to re-invest and further expand their Rioja range. 

In addition, the first 10 businesses to sign up and commit to hosting a Rioja Wine Month launch event during the first weekend of October will receive a £100 grant to help get the Rioja flowing and generate early campaign momentum. 

A dedicated media and influencer programme will support the campaign nationally, driving awareness of participating venues and directing consumers to the Rioja Wine Directory, where they can discover Rioja-focused experiences at participating retailers, wine bars and restaurants.

With activity planned nationwide, Rioja Wine Month offers businesses a valuable opportunity to tap into a coordinated national campaign, showcase Rioja’s diversity and quality, and engage consumers at a time when interest in wine discovery, food pairing and premium drinking experiences continues to grow.

Registration is now open. To sign up please complete the registration form here.