The campaign aims to “help demystify the contradicting information and advice given to women in the early stages of pregnancy and offer a healthy alternative to drinking alcohol”.

The Eisberg website now includes a downloadable baby shower kit, a blog by a pregnant woman, advice for new mothers and the chance to win an Eisberg luxury baby shower basket.

The campaign also includes sampling and social media activity at The Baby Show Earls Court, and sponsorship of a new pregnancy guide produced in association with the Royal College of Obstetricians & Gynaecologists.

Eisberg brand manager Fran Draper said: “Pregnant women are very aware of what they eat and drink, and many miss the enjoyment of their favourite glass of wine. 

“With Eisberg alcohol free wine they can still enjoy their trusted grape varietals but without the alcohol.  By offering a mix of serious advice, peer group recommendations and fun activities aimed at baby showers, Eisberg hopes to build up loyalty amongst this key target group.”