Nielsen data has revealed that Peroni Libera 0.0% was the bestselling new beer launch of 2019.

The alcohol-free version of the popular Italian lager hit shelves in January 2019 annd achieved £3 million in off-trade sales during the year (Nielsen, 12 months to December 28, 2019).

Tim Clay, UK managing director at brand owner Asahi, said: “With its stylish packaging, and the familiar light bodied taste and crisp finish of Peroni, Peroni Libera 0.0% has fast become popular amongst UK consumers.

“We are delighted to see that in a recent survey of premium beer drinkers, 65% said it was an alcohol-free beer that would be drunk by the right people that they would identify with, and 76% said it tasted great [MMR research].

“As health and wellbeing continues to drive innovation in the beer category, we are determined to widen the availability of Peroni Libera 0.0% even further to ensure it remains the number one choice for those seeking an alcohol free option as part of their balanced lifestyle.”