Paul Beavis, who stepped down as managing director of Champagne Lanson at the end of 2019, has taken on a new role as managing director of the Iconic Wineries of British Columbia, DRN has learned.

The news comes in the same week that Lanson announced it was appointing Robert Rand as its new managing director with plans for a brand redesign, new product launches, a new marketing and an advertising campaign to follow later in 2020.

Beavis worked for Lanson UK & North America for more than 20 years and he was responsible for growing new markets across Europe and Asia and defining the company’s growth strategy.

During his time as managing director he oversaw the extension of Lanson’s exclusive partnership with the All England Lawn Tennis & Croquet Club and he formed exclusive partnerships such as with the O2 Arena, and other sporting associations. He is also credited with maintaining the brand’s Royal Warrant.

Iconic Wineries of British Columbia is owned by Mark Anthony Group, which in recent months is perhaps best-known for its success with brands such White Claw Hard Seltzer in the US. The Canadian company produces wine and imports and distributes fine wine, premium beer and spirits.

The managing director role at Iconic Wineries of British Columbia is described as being “the strategic sales leader for a collection of Okanagan wineries”. The wineries include Mission Hill Family Estate, CedarCreek Estate Winery, CheckMate Artisinal Winery, Road 13 Vineyards and Martin’s Lane Winery.

In his new role, based in Vancouver, Beavis will be responsible for driving business development in both domestic and international markets for the portfolio of brands. He will also be expected to build premium brands internationally in key markets such as the US, Europe and Asia.