Orchard Pig is the latest producer to add a pink cider to its portfolio.

Orchard Pig Pink Cider takes its colour from purple carrots, as well as a blend of naturally sweet red apples and bittersweet apples.

Rhona Fyfe, brand manager, said: “We are tickled pink with the arrival of Orchard Pig Pink. Over the past few years we have seen the rose trend erupt in the North American market as well as a huge consumer appetite for rose wine and pink gins here in the UK, we want to bring a little bit of these flavours to cider drinkers with Orchard Pig Pink.

“While Orchard Pig Pink certainly looks good, it tastes even better and is the perfect refreshing drink for summer sipping, festival season and BBQ dining.”

The newcomer is available in four-packs of 33cl cans and 50cl bottles. It will be stocked in Asda stores from next week or it is available through Matthew Clark Wholesale.