The non-alcoholic wine brand Nozeco has launched its first nationwide out-of-home (OOH) campaign as it seeks to drive awareness of the alcohol-free wine category. 

Nozeco revealed that the 12-month campaign includes 44 backlit media sites across London and more than 420 roadside placements nationwide, with an estimated reach of 34 million consumers. 

The campaign, which was developed in collaboration with Studio Whisk, comes amid continued growth in the alcohol-free category. 

Earlier this year, the IWSR forecast that no-alcohol alternatives, including wine, would grow by 38% in volume between 2024 and 2029. 

According to Nozeco, the latest marketing push is intended to strengthen its leadership position within the growing sector. 

Henry Colyer, marketing manager at Nozeco, said: “Nozeco is the leader in the UK non-alcoholic wine market. As the category leader, we have a clear responsibility to drive growth for both the brand and the wider category. 

“This new OOH campaign represents a significant investment in building awareness and consideration for the non-alcoholic category as a whole. By increasing visibility on this scale, we aim to drive penetration across the UK and demonstrate that Nozeco is the premier choice for alcohol-free celebrations.”