UK distributor and importer North South Wines (NSW) has announced the launch of its NSW 5000 Challenge, created to raise money for The Drinks Trust and mental health charity Restore. 

An internal challenge, NSW said the company-wide initiative will see colleagues from across the UK collectively cover over 5,000km throughout March 2026 through a mixture of walking, running and cycling. 

With each staff member contributing an average of 150km across the month, the challenge will end with a group walk from Bicester – where NSW is based – to the Restore head office in Oxford, with colleagues from The Drinks Trust also joining along the way. 

The distributor said it chose to support The Drinks Trust as pressure rises across the whole trade. 

Kim Wilson, MD at North South Wines, said: “We’re really excited to bring the team together for another charity challenge. This time we’re hoping to raise over £10,000 for two fantastic charities.  

“The drinks industry is going through a difficult period with cost of living, duty and EPR so the amazing services The Drinks Trust provides are more important than ever. Being able to support them alongside Restore, whilst getting the whole team outdoors and active, makes this challenge feel especially worthwhile.” 

Meanwhile, Nicky Burston, CEO at The Drinks Trust, added: “We are incredibly grateful to the North South Wines team for choosing to support us through such an inspiring challenge. The funds raised will make a real and lasting difference to thousands of colleagues across our industry who are facing hardship. Thank you so much for your generous support.”