Ethical vodka protects snow leopards
Wildlife charity Snow Leopard Trust is to benefit from sales of Polish vodka brand Snow Leopard Vodka.
Created by Stephen Sparrow, former global vice president of Allied Domecq, Snow Leopard Vodka donates 15 per cent of its profits to the trust, which helps protect the endangered animal and its central Asian habitat.
The vodka is produced in the Polmos Distillery in Poland and made from an ancient grain called spelt. It is made in small batches from natural spring water and distilled four times.
Snow Leopard Vodka is the world’s first ethical vodka brand, according to spokeswoman Rita Dores.
“The snow leopard is extremely rare, the worldwide population is estimated at between just 3,000 and 7,000, thanks partly to the fact they are hunted by poachers for their amazing pelts. Snow Leopard Vodka hopes its contribution will help the long-term survival of this magnificent creature,” Dores adds.
Previously only available in the on-trade, Snow Leopard Vodka has won listings in Waitrose, House of Fraiser and Harvey Nichols with an retail price of £30.